Thu. Apr 11, 2019
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"Forget the hotshot trainer with the six-pack," says the Wall St. Journal. "Boomers want mature fitness coaches."
Journal reporter Hilary Potkowitz’s article is a must-read for baby boomers looking to get the best return on their fitness investment.
She writes “As older people hit the gym in record numbers, demand rises for trainers in their 50s and 60s.”
One woman explained: “I did not want a perky, 20-something in Spandex telling this 60-something year-old body to do things it shouldn’t—or couldn’t—be doing.”
A man told about his search for a mature trainer who could help him rebuild his strength after enduring a tropical illness.
This article is heartening news for boomer trainers like myself who focus on making other boomers and seniors the strongest versions of themselves.
Are you a baby boomer looking for intelligent answers to serious fitness questions? Let’s talk.
If you’re searching for a personal trainer with proven expertise in baby boomer fitness, feel free to book a phone appointment with me, Francisco Villalobos, owner of Inner Strength Fitness.
I’m also a baby boomer. And I’d be delighted to discuss with you your fitness training options, questions, concerns, and goals.
“Outstanding” is how medical researcher Anne Moscona, M.D. describes our unique program.
Read what our clients have to say here.